About us

Renowned for introducing young women to investment fashion at an accessible price point embodying classic designs, Laura Ren has seamlessly become the epitome of investment fashion, marking the brand's sartorial empowerment. Driven by a prevailing desire to change the status quo for young women surrounding fashion consumption, crafting small, impactful collections, Laura Ren follows their ethos and unique selling point of designing iconic garments.

A leading brand for slow fashion, Laura Ren continues to distinctly pioneer online shopping experiences to drive community through its online channels, including its website, social media platforms to build a love for luxury and showcase to young women how accessible investment fashion is with Laura Ren.

Our values

Our family-run brand is everything about ensuring quality, promoting transparency, enforcing sustainable practices, and doing everything as ethically as possible. We empower our customers to lead the manufacturing process by working on a pre-order basis. While producing based on demand, we can reduce waste and offer reasonable prices by cutting waste-related loss. Creating ethical items brings a sense of community, and it is like a protest against mass-produced goods. We do not make things for money purposes only. The items are not just for profit. We make goods that involve years of learned skills, passion, commitment, and sincerity.
We are absolutely dedicated to thoughtful creating/making processes, so we try to avoid programmed machines or other non-human help and use as much human input in the whole process as possible. By doing this, we can hire more local artisans who can earn a living and provide you with genuinely handmade items. Our making process takes time, but we hope it motivates our customers to find satisfaction in slow buying and slow living.

#ourpeople

Our people are the most talented ones, and we value them more than ever. Even though technology takes the leading role in today's corporate world - we consider the human element the most crucial resource of our company. We not only value them for their creativity, problem-solving prowess, and out-of- the-box thinking but also for just being humans. We cherish our close, respectful and supportive relationship with every team member, and we are always doing our best to ensure them fair pays and the best working conditions.

#ourquality

We have managed to create a quality-focused culture in which every team member "lives" the quality in every step while doing their job, either customer service or production. We spend hours going above and beyond while creating complicated custom designs and pay as much time and attention to every seam while sewing the most basic items. So it is when passion about the quality is a personal value and has nothing to do with the tasks above. We all unanimously believe in the "quality first" message promoted from the first day of our company and has never become less important.

#ourethics

We are aware of the environmental, social, cruelty to animals issues worldwide, and we assure that we manufacture with a conscience. We are focused on ensuring quality, promoting transparency, using sustainable practices and doing all this as ethical as possible. We act with fairness and integrity while observing high standards of personal and business ethics, and we expect all our suppliers to conduct their business in the same manner. To consider this, we select only such sourcing suppliers who meet our social and environmental criteria or have adopted sustainable practices.

#ourinhouseproduction

Though outsourcing manufacturing to a third party is widely accepted nowadays, we keep our supply chain local in order to minimize our environmental footprint. The entire operation of designing, cutting, sewing, labelling, packing and shipping is done in exclusively in our studio. It cuts out middlemen, significantly reduces transportation air miles and help us to monitor the entirely process closely. We source the best European linen available. The material we use is OEKO- TEX® Standard 100 certified, and it is produced entirely in Europe from the fields to the fabric. It also means that the linen fabric has been tested for harmful substances and guarantees that only the low-impact dyes were used and that the dyed linen fabric meets human-ecological requirements. In addition, we use as much recyclable package as the transition let us do, and we leave no fabric waste by donating fabric swatches to the crafters.

#yoursustainablechoice

Customers are the ones who own the relationship with brands and decide who they want to engage with. So, if you are here, you probably have decided to adopt a quality-oriented slow fashion approach and voice your sustainable decision. Together we can make an outsized positive impact on the sustainability agenda and shape our world. By choosing the recyclable and biodegradable garment, you choose a garment made especially for you while using fewer resources and energy. Your pre-order also means that we will produce only what is needed, and it helps to avoid overproduction and eliminate textile waste.

#wecare

We stand for equality and inclusiveness for all and always look for new ways to help others. We hope to serve less privileged people by enabling them to have an ability to engage with sustainable fashion and our brand. We feel that this could be another way to give back and provide equal opportunities to those who are not in a position today to purchase our clothes at full price. Our company also constantly makes donations for kids and their families from developing countries by helping them pay rent and school bus fees, by ensuring the school meal and educational courses. We are also actively participating in local donation projects related to kids' healthcare and patient well-being.